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• W59958497 abstract "Earth Day spawns corporate Recent environmental disasters and heightened public consciousness are turning Earth Day 1990, to take place on April 22, into a must participate event for hundreds of corporations across the country. There's a virtual feeding frenzy among corporations about what roles they will play on Earth summed up Joanna Hanes, senior vice president at Daniel J. Edelman, Inc., in a recent conference on the 1990s sponsored by the firm. 1990s will be the `Decade of the Environment,' she says. Last year, the environment moved to center stage. Now, the challenge for business is determining how to deal with the problems. This is an issue for every company - we need fresh and nontraditional thinking. Glynn Young, APR, public affairs director for the Monsanto Chemical Company, St. Louis, agrees: There's a mad scramble for many companies to project an `I am greener than thou' attitude. The fact of the matter is that Earth Day is the best way to get news coverage. A marked contrast There are many marked contrasts between this year's Earth Day - the 20th anniversary of the event - and the grass-roots efforts that managed to get 20 million individuals and members of environmental groups to put on demonstrations and various activities on the first Earth Day in 1970 (see From Woodstock to Madison Avenue, page 16). But the most telling of the changes in environmental attitudes is the involvement of business. Corporate involvement in 1970 was minimal, says Denis Hayes, who served as national coordinator of Earth Day 1970 and is now chairman of Earth Day 1990, the larger of the two organizations formed last year to plan local, national and international events for 1990. In contrast, about 10 companies and unions are represented on Earth Day 1990's board and/or acting as sponsors, Hayes says, including Hewlett-Packard, Aveda Corp., International Data Group, Turner Broadcasting, Apple Corp., Vidal Sassoon, Shaklee, the United Automobile Workers and the International Association of Machinists and Aerospace Workers. In addition, he says, hundreds of other corporations have contacted Earth Day 1990 in hopes of affiliating with the group. In fact, as a result of corporate donations, major fund-raising efforts and licensing of its logo to souvenir manufacturers, the group has a $3 million budget for 1990 - in comparison to a meager $150,000 in 1970. Full speed ahead But with or without official affiliation with Earth Day 1990 or the Earth Day 20 Foundation, a second organizing group that has been less accepting of direct business involvement in its efforts, companies are moving full speed ahead on their own Earth Day activities. The event is widely viewed as a major opportunity to improve corporate public image and to ensure that business plays a key role in defining the future direction of the environmental movement. Companies don't want environmental groups to get a copyright on the issue, says Jack LaCovey, a consultant with the Potomac Communications Group, Washington, D.C. Although no one knows exactly how many businesses are participating in Earth Day, recent interviews with business executives, environmentalists and public relations executives failed to turn up a single company that is not planning some type of activity. For example, Jon Holtzman, vice president of the Chemical Manufacturers Association in Washington, D.C., says probably of the group's 170 members, including DuPont and Dow Chemical, will take part in local celebrations. Our intent is for all of our members to do something on Earth he says, noting that CMA is distributing a newsletter to its members that offers guidance on various ways to get involved. …" @default.
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• W59958497 date "1990-02-01" @default.
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• W59958497 title "Earth Day Spawns Corporate Feeding Frenzy" @default.
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