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- W599656885 abstract "Perception has an important role in the drive to get car users to switch to more sustainable modes of transport. Sustrans has been involved in two projects in Bristol, UK, to explore the perceptions. In the first project, retailers in two shopping streets were asked how they thought their customers travelled to the shop and shoppers were surveyed to find the reality. The retailers overestimated the importance of the car by over 100% and underestimated walking, cycling and public transport. The results suggested that retail vitality would be best served by traffic restraint, public transport improvements and measures to improve the pedestrian environment. The second project was the introduction of the Travel Smart initiative into three parts of Bristol. This used Individualised Travel Marketing (direct contact with households to identify their individual transport needs and to provide relevant information). The initiative increased walking, cycling and use of public transport, mainly by providing people with tailored information such as timetables and accurate information on journey times using different modes. The UK government has identified Darlington, Peterborough and Worcester to become Sustainable Travel Demonstration Towns." @default.
- W599656885 created "2016-06-24" @default.
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- W599656885 date "2006-05-01" @default.
- W599656885 modified "2023-09-26" @default.
- W599656885 title "Accuracy all powerful in drive for sustainability" @default.
- W599656885 hasPublicationYear "2006" @default.
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