Matches in SemOpenAlex for { <https://semopenalex.org/work/W601295581> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W601295581 abstract "5 Introduction 6 Literature Review 7 Discussion 23 Method 24 Results 24 Limitations 47 Conclusion 47 References 51 CROSS-MEDIA USAGE AND BRAND RECALL 5 THE RELATIONSHIP BETWEEN CROSS-MEDIA USAGE AND BRAND RECALL IN ADVERTISEMENTS: A TEST OF CUSTOMER ENGAGEMENT WITH PRINT AND DIGITAL MAGAZINE ADVERTISEMENTS Name: Gabriela Sosa Lamarche Department: Communication College: Liberal Arts Degree: Master of Science in Communication & Media Technologies Term Degree Awarded: Fall Quarter 2012 (20121)" @default.
- W601295581 created "2016-06-24" @default.
- W601295581 creator A5031051768 @default.
- W601295581 date "2012-01-01" @default.
- W601295581 modified "2023-09-26" @default.
- W601295581 title "The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements" @default.
- W601295581 cites W1583995419 @default.
- W601295581 cites W1584582210 @default.
- W601295581 cites W1585431521 @default.
- W601295581 cites W1763859791 @default.
- W601295581 cites W1964155584 @default.
- W601295581 cites W2023860446 @default.
- W601295581 cites W2044602170 @default.
- W601295581 cites W2097357438 @default.
- W601295581 cites W2172185167 @default.
- W601295581 cites W2743206168 @default.
- W601295581 cites W3123679934 @default.
- W601295581 cites W589009792 @default.
- W601295581 cites W625170897 @default.
- W601295581 cites W658035357 @default.
- W601295581 hasPublicationYear "2012" @default.
- W601295581 type Work @default.
- W601295581 sameAs 601295581 @default.
- W601295581 citedByCount "0" @default.
- W601295581 crossrefType "journal-article" @default.
- W601295581 hasAuthorship W601295581A5031051768 @default.
- W601295581 hasConcept C100660578 @default.
- W601295581 hasConcept C112698675 @default.
- W601295581 hasConcept C136764020 @default.
- W601295581 hasConcept C142362112 @default.
- W601295581 hasConcept C144133560 @default.
- W601295581 hasConcept C151730666 @default.
- W601295581 hasConcept C153349607 @default.
- W601295581 hasConcept C15744967 @default.
- W601295581 hasConcept C17632256 @default.
- W601295581 hasConcept C180747234 @default.
- W601295581 hasConcept C2777267654 @default.
- W601295581 hasConcept C41008148 @default.
- W601295581 hasConcept C70789860 @default.
- W601295581 hasConcept C86803240 @default.
- W601295581 hasConceptScore W601295581C100660578 @default.
- W601295581 hasConceptScore W601295581C112698675 @default.
- W601295581 hasConceptScore W601295581C136764020 @default.
- W601295581 hasConceptScore W601295581C142362112 @default.
- W601295581 hasConceptScore W601295581C144133560 @default.
- W601295581 hasConceptScore W601295581C151730666 @default.
- W601295581 hasConceptScore W601295581C153349607 @default.
- W601295581 hasConceptScore W601295581C15744967 @default.
- W601295581 hasConceptScore W601295581C17632256 @default.
- W601295581 hasConceptScore W601295581C180747234 @default.
- W601295581 hasConceptScore W601295581C2777267654 @default.
- W601295581 hasConceptScore W601295581C41008148 @default.
- W601295581 hasConceptScore W601295581C70789860 @default.
- W601295581 hasConceptScore W601295581C86803240 @default.
- W601295581 hasLocation W6012955811 @default.
- W601295581 hasOpenAccess W601295581 @default.
- W601295581 hasPrimaryLocation W6012955811 @default.
- W601295581 hasRelatedWork W1522569603 @default.
- W601295581 hasRelatedWork W1563304593 @default.
- W601295581 hasRelatedWork W1862594512 @default.
- W601295581 hasRelatedWork W1993289959 @default.
- W601295581 hasRelatedWork W2361450490 @default.
- W601295581 hasRelatedWork W2374098877 @default.
- W601295581 hasRelatedWork W2468589733 @default.
- W601295581 hasRelatedWork W2481136959 @default.
- W601295581 hasRelatedWork W2590744328 @default.
- W601295581 hasRelatedWork W2610282761 @default.
- W601295581 hasRelatedWork W2757392751 @default.
- W601295581 hasRelatedWork W2896613071 @default.
- W601295581 hasRelatedWork W2946841723 @default.
- W601295581 hasRelatedWork W2999446832 @default.
- W601295581 hasRelatedWork W3038770646 @default.
- W601295581 hasRelatedWork W3042427809 @default.
- W601295581 hasRelatedWork W3092908506 @default.
- W601295581 hasRelatedWork W3160103794 @default.
- W601295581 hasRelatedWork W4771099 @default.
- W601295581 hasRelatedWork W3124342126 @default.
- W601295581 isParatext "false" @default.
- W601295581 isRetracted "false" @default.
- W601295581 magId "601295581" @default.
- W601295581 workType "article" @default.