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- W601839042 abstract "Part 1 Introduction: market research market measurement market analysis ad hoc and continuous research data capture and the process of measurement sampling. Part 2 Retail panels: origin and growth data collection and analysis client uses of data. Part 3 Consumer market measurement panels: origin and growth panel selection data collection validity of panel results reporting the results new directions in consumer panel research retail panels and consumer panels compared. Part 4 Regular interval surveys: surveys and panels omnibus surveys market tracking surveys." @default.
- W601839042 created "2016-06-24" @default.
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- W601839042 date "1989-11-15" @default.
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- W601839042 title "Continuous Consumer Market Measurement" @default.
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