Matches in SemOpenAlex for { <https://semopenalex.org/work/W602853060> ?p ?o ?g. }
- W602853060 abstract "1 Chapter 1: INTRODUCTION 2 Chapter 2: LITERATURE REVIEW 10 Research Domain 12 Chapter 3: THEORETICAL FRAMEWORK 15 Customer Information-‐Processing Model 15 Interaction With a Search Engine 18 Chapter 4: CONCEPTUAL MODEL 20 Brand Value 22 Customer-‐Based Variables 23 1. CUSTOMER ACTION 24 2. CUSTOMER VALUE 24 Financial Variables 29 1. MARKETING ACTION 29 2. BRAND HISTORY 29 3. FIRMOGRAPHICS 30 4. CONTROL VARIABLES 31 Chapter 5: METHODOLOGY 34 Database Overview 34 Predictor Variables 34 Chapter 6: ANALYSIS 39 Chapter 7: CONTRIBUTION, LIMITATIONS AND FUTURE RESEARCH 49 Contribution 49 Limitations and Future Research Direction 50 Appendix 52 Bibliography 53" @default.
- W602853060 created "2016-06-24" @default.
- W602853060 creator A5081837320 @default.
- W602853060 date "2012-01-01" @default.
- W602853060 modified "2023-09-24" @default.
- W602853060 title "Is Your Brand Going Out of Fashion? A Quantitative, Causal Study Designed to Harness the Web for Early Indicators of Brand Value" @default.
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