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- W6032207 abstract "With the rapid development of e-commerce, the lack of trust has become an important issue in the development of e-commerce. Therefore, under the e-commerce environment, building a trust relationship between transaction agents is an effective method to reduce transaction risk and improve the successful transaction rate. This paper firstly introduces the research status of the trust computation model. And then, we analyze and summarize the calculation method of trust model. Finally, we put forward the ideas and methods of integration reputation with context trust computing and point out the research direction in the future." @default.
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- W6032207 date "2014-01-01" @default.
- W6032207 modified "2023-10-14" @default.
- W6032207 title "The Research on Trust Computation Model for C2C e-Commerce" @default.
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- W6032207 doi "https://doi.org/10.1007/978-3-642-54924-3_35" @default.
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