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- W603536181 abstract "This special report focuses on smart marketing of intelligent vehicle highway systems (IVHS) projects, covering the basics and highlighting some special issues. Six basic steps are required in strategic communications planning: 1) scan the organization's environment to determine the relationships of the major players, 2) analyze the project's performance in relation to important stakeholder groups and compare that to the desired profile for a given timeframe, 3) determine marketing strategies and tactics, 4) integrate marketing messages with operations, 5) implement a communications plan that develops and produces messages, and concurrently develops the organization's human resources voice to deliver the message, and 6) establish feedback and monitoring mechanisms to receive and respond to messages from the public. Overall, a successful marketing program must be unified and organized for dealing with the myriad details of the project." @default.
- W603536181 created "2016-06-24" @default.
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- W603536181 date "1994-06-27" @default.
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- W603536181 title "DOING IT RIGHT" @default.
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