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- W604420959 abstract "Shows the business owner the ins and outs'' of attracting the public to the business. Includes information on analyzing customer needs, planning the campaign, publicity and media use, community relations and its interrelationship, budgeting and advertising priorities, advertising media selection, creating ads, measuring the effects, and tips on strategies often overlooked." @default.
- W604420959 created "2016-06-24" @default.
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- W604420959 date "1978-04-20" @default.
- W604420959 modified "2023-09-26" @default.
- W604420959 title "How to advertise and promote your small business" @default.
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