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• W605089672 abstract "The thesis found that frontline employees’ (FLEs) experience of internal marketing (IM) programs positively influence their views of internal market orientation and their job outcomes of organisational identification and job satisfaction which then predicts FLEs’ customer oriented behaviour which is the targeted outcome of IM." @default.
• W605089672 created "2016-06-24" @default.
• W605089672 creator A5013294565 @default.
• W605089672 date "2013-03-01" @default.
• W605089672 modified "2023-09-23" @default.
• W605089672 title "Experience of IM programs, Perception of IMO and Job Outcomes: The Frontline Employee Perspective" @default.
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