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- W605736005 abstract "Acknowledgements. Sink or swim -- Introduction. 1. Gauging the sea -- understanding where we are. What do we mean by innovation? The importance of innovation. The current status of innovation -- a view from the Innovation Exchange. Change is the only constant. Drivers of change. Anchor points. 2. Rising tides -- establishing an urgency. The rapids of change -- Gary Hamel, Strategos. Anchor points. 3. Fishing where the fish are -- the need to focus. Strategy and vision. Throwing a brand a lifeline -- P--Y. Gerbeau, former CEO of the Millennium Dome in London. Context and constraints. Walking on water -- how to win by breaking the rules -- Costas Markides, London Business School. The role of communication. The issue of measurement. Anchor points. 4. Riding the wave -- how to make it happen. Where ideas come from. Freak waves -- make the most of them -- Gareth Jones, formerly Head of Human Resources at the BBC The role of market research. From concept to implementation. A note on processes. Approaches to infusing innovation. Keeping innovation afloat -- innovation as a cycle of tension and tranquillity -- Stephen Moon, GlaxoSmithKline, and Ben Bryant, London Business School. Anchor points. 5. Riding on the crest of the wave -- how to stay on top. The role of leadership. Culture. Finding the fish and aligning the fleet -- making innovation an everyday capability -- Jens Maier and Ian Owen, Zurich Financial Services. The role of the human resource (HR) department. Work environment. Anchor points. 6. Endless as the sea -- innovation challenges. Innovation paradoxes. Future innovation challenges. Final comment. Suggested reading. References. Index." @default.
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- W605736005 date "2002-12-30" @default.
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- W605736005 title "The Innovation Wave: Meeting the Corporate Challenge" @default.
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