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- W606133148 abstract "OF A PROJECT Creative Products in a Service Industry: A look into the Health Insurance Industry The purpose of this project is to look into products within the health insurance industry within New York State and determine whether current models can identify whether the insurance products are creative. With the advent to healthcare exchanges starting January 1, 2014, the healthcare industry is making tremendous changes within the industry. Federal and State regulators are mandating more coverage, implementing more rules and regulations as well with standardizing products. Due to this standardization, how might you classify one insurer’s product more creative to another insurer with the exact same product? Models like the Creative Product Analysis Model (CPAM) and Consensual Assessment Technique (CAT) provide a framework to assess whether a product may be deemed creative. This project looks into current models to measure creative products and discussion occurs whether these models are sufficient. Questions and future research are identified within the project for future work." @default.
- W606133148 created "2016-06-24" @default.
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- W606133148 date "2013-01-01" @default.
- W606133148 modified "2023-10-01" @default.
- W606133148 title "Creative Products in a Service Industry: A look into the Health Insurance Industry" @default.
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