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- W606432911 abstract "This text explores the historical roots of public relations and its place in society, providing a critical survey of its functions, and how they are used and abused. The book tackles the business of public relations in its most challenging and controversial guises: in politics, in management, in crisis, and in the worldwide creation of hype. It reviews the advances in communications technology which are creating the new environment faced by the next generation of public relations practitioners. In a blend of business practicality and scholarly research, it provides international examples across a broad range of enterprises." @default.
- W606432911 created "2016-06-24" @default.
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- W606432911 date "1996-01-01" @default.
- W606432911 modified "2023-09-23" @default.
- W606432911 title "An invitation to public relations : seventy-one per cent said weasel" @default.
- W606432911 hasPublicationYear "1996" @default.
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