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• W606711776 abstract "Introduction. PART I: COMMUNICATION, CULTURE AND STRATEGY. 1. Organizations and Communication. 2. Models and Forms of Communication. 3. Culture and Communication. 4. Communication and Strategy. PART II: PERFORMANCE COMMUNICATING. 5. Generating Ideas and Structure. 6. Macro and Micro Writing Issues. 7. Written Communications. 8. Oral and Visual Communications. 9. Meetings and Negotiations. PART III: STRATEGIC COMMUNICATIONS FOR THE CORPORATION. 10. Leadership and Power in Communications. 11. Image Communication and Competitive Advantage. 12. Communicating Across Boundaries. Glossary. Index." @default.
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• W606711776 date "2001-09-20" @default.
• W606711776 modified "2023-09-27" @default.
• W606711776 title "Business Communications: A Cultural and Strategic Approach" @default.
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