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• W606791894 abstract "1. IntroductionOrganizations achieve their goals by implementing effective competitive strategies managing to maintain their market position. In order to achieve tactical and strategic objectives on a short and long term basis, an organization must face the challenges coming from the in which it operates, the permanent need being that of adjusting the activity according to dynamic environmental trends characteristic to the current stage. This study aims to highlight the main features of competitive strategies used by both companies and entities closely linked to the position they hold on the market. Competitive strategies are a central element in an organization's policy and a careful and rigorous of these strategies can only lead to increased turnover for manufacturing firms, and to attracting a large number of voters for parties / candidates who wish to obtain electoral success. To enjoy successful competitive strategies organisations need to exploit the opportunities offered by the competitive by applying an appropriate mix to accomplish the desired performance. Achieving competitive advantages, correct information about direct and indirect competitors, the ability to meet customers' needs at a higher level and a better knowledge of competitive business trends are essential prerequisites for achieving success.2. The market strategy and its characteristics in the context of marketingPolitical entities take into account features by applying tools in the electoral field. Osuagwu (2008) considers that political can be conceptualised as the application of concepts, principles and approaches in issues by persons, groups, organisations and nations (Osuagwu, 2008, pp.794), because concepts, principles, strategies and analytical methods have considerable applicability in marketing (Osuagwu, 2008, p.798). Political principles and strategies are used by organizations and parties in order to achieve their objectives and targets. Osuagwu (2008) considers that political strategy, generally, is a series of persuasional techniques deployed in competitive situations to construct and reinforce a entity's image, products and (Osuagwu, 2008, pp.800).Moreover, political strategy, specifically, seeks to describe how entities and persons attempt to market their programmes, policies, persons and ideas to the relevant publics, while being sensitive to the realities of the environment (Osuagwu, 2008, pp.800).Firms will seek key competitive advantages which can differentiate from competitors. Competitive advantages can be of two types, namely: cost advantages (firms practice a low price) and advantages (companies focus on quality and efficiency) (Bruhn, 1999, pp.80). Also, Bruhn (1999) argues that implementation of strategy within the company requires the creation of internal assumptions market performance (Bruhn, 1999, pp.86). With respect to organizations setting strategic objectives represents the key to achieving expected performance.According to Osuagwu (2008) political strategy may be applied (or be relevant) to such areas of governance/politics as interest/lobby groups, local government, legislature, the civil service, public service etc.(Osuagwu, 2008, pp.800).3. Competitive strategies according to market positionAccording to the market position occupied by a firm (organization) the following market structure can be mentioned: 40% is held by the market leader, 30% is held by the market challenger, 20% is held by the market follower and 10% is held by the market nichers ( Kotler and Keller, 2006, pp.349). These four positionsheld by the firms (organizations) on the market assume different strategies. …" @default.
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• W606791894 title "Competitive Strategies in the Context of Political Marketing" @default.
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