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- W606973973 abstract "Acknowledgments. Foreword. Introduction. I. THE BATTLE FOR MARKET SHARE. 1. The Web Weighs In. 2. The Century of Market Share. 3. Marketing Through the Chaos. 4. The Century of Customer Share. II. UNLOCKING THE POWER OF CUSTOMER LOYALTY. 5. Marketing One-to-One Comes of Age. 6. Selling Direct Comes of Age. 7. Maximizing Your Customer Touches. 8. Permission, Privacy, and Protection. 9. Customer Share Marketing. III. ACQUIRING CUSTOMERS AND PERMISSION. 10. Feeding The Funnel: How to Acquire Customers and Permission. 11. Acquiring Customers and Permission: Best Practices. IV. RETAINING CUSTOMERS AND GROWING CUSTOMER SHARE. 12. Working The List: How to Retain Customers and Grow Customer Share. 13. Retaining Customers and Growing Customer Share: Best Practices. V. MARKETING IN THE NEXT ECONOMY. 14. Maximizing the Power of Mass and Direct Marketing. Index." @default.
- W606973973 created "2016-06-24" @default.
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- W606973973 date "2002-01-01" @default.
- W606973973 modified "2023-09-24" @default.
- W606973973 title "Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty" @default.
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