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- W607811491 abstract "Everyday life and especially leisure time of youth and young adults is highly dynamic. To be on the road has a central role. As their mobility behaviour is shaped by a car-orientated society, but their behaviour pattern not yet consolidated, they are a prime target group for mobility management. Undisputed among experts, the model of multimodality is the alternative to automobilism. How attractive is this model for the young user? How old is the multi-modal transport user? In roundtable discussions held for the project U.MOVE (co-ordinated by the ILS, funded by the Federal Ministry of Research), young people - from the car-orientated to the ecologically aware user - have been quite receptive to multi- or intermodal mobility services. The comprehensive U.MOVE project runs from X/199X to 7/2001; first results from the target group analysis and a survey of mobility services will be available in the summer of 1999. When looking at the current offer of (German) mobility suppliers, intermodal services (e.g. the combination of car sharing and public transport) gain in importance. Their arrangement and marketing according to a specific target group is still the exception. Offers for youth are mostly reduced to products in a certain market segment (special tickets, discobuses, etc.). Only in special cases is the group of young people the target of a specific marketing strategy. For the covering abstract see IRRD E104586." @default.
- W607811491 created "2016-06-24" @default.
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- W607811491 date "1999-09-01" @default.
- W607811491 modified "2023-09-26" @default.
- W607811491 title "SYSTEMHOPPING - A QUESTION OF AGE? NEW MOBILITY SERVICES FOR YOUTH AND ADOLESCENTS" @default.
- W607811491 hasPublicationYear "1999" @default.
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