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- W607953429 abstract "Acknowledgements xi Chapter 1 Critical Marketing: A Limit Attitude 1 Mark Tadajewski and Douglas Brownlie Chapter 2 Rethinking the Development of Marketing 29 Mark Tadajewski and Douglas Brownlie Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33 Donald F. Dixon Chapter 4 Early Development of the Philosophy of Marketing Thought 45 D.G. Brian Jones and David D. Monieson Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67 Donald F. Dixon Chapter 6 Critical Reflections on Consumer Research 85 Mark Tadajewski and Douglas Brownlie Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91 Mark Tadajewski Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten 131 Elizabeth C. Hirschman Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157 John O'Shaughnessy Chapter 10 Marketing and Society 183 Mark Tadajewski and Douglas Brownlie Chapter 11 Marketing, the Consumer Society and Hedonism 187 John O'Shaughnessy and Nicholas Jackson O'Shaughnessy Chapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211 Terrence H. Witkowski Chapter 13 On Negotiating the Market? 245 Mark Tadajewski and Douglas Brownlie Chapter 14 Sustainable Marketing 253 Ynte K. van Dam and Paul A.C. Apeldoorn Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271 Susan Dobscha and Julie L. Ozanne Chapter 16 Past Postmodernism? 301 Mark Tadajewski and Douglas Brownlie Chapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311 Stephen J. Gould Chapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329 Adam Arvidsson Chapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345 Pauline Maclaran and Lorna Stevens Chapter 20 Postcolonialism and Marketing 363 Gavin Jack Index 385" @default.
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- W607953429 date "2008-01-01" @default.
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- W607953429 title "Critical marketing : contemporary issues in marketing" @default.
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