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- W607954445 abstract "Effective marketing a marketer's guide to chaos theory chaos theory and marketing chaos marketing - key strategies monitor and modify be flexible and fast decrease the risks reduce volatility ride on the crest of chaos the application of chaos marketing how to manage the builders, wobblers and parasites product development sales promotion - getting the illusive sales increase? communication - the link with customers branding - the communication cut short advertising management - battling with the unknown final comments." @default.
- W607954445 created "2016-06-24" @default.
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- W607954445 date "1995-10-01" @default.
- W607954445 modified "2023-09-26" @default.
- W607954445 title "Chaos Marketing: How to Win in a Turbulent World" @default.
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