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- W607972557 abstract "People over 50 account for 43 percent of all U.S. households and half of all discretionary income. This comprehensive market guide is based on the 50+ Studies, a unique mathematical psychological-based study of 3,000 seniors. By breaking down the market into key segments based on attitudes and motivations, as well as specific demographic and psychographic data, the authors reach a level of sophistication never before achieved in researching this market. Topics include detailed psychographic and demographic data; trends developing among senior segments; attitudinal and motivational factors for purchasing; marketing oppportunities to this population; and practical guidelines for reaching potential buyers." @default.
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- W607972557 date "1993-01-01" @default.
- W607972557 modified "2023-09-27" @default.
- W607972557 title "Segmenting the mature market : identifying, targeting and reaching America's diverse, booming senior markets" @default.
- W607972557 hasPublicationYear "1993" @default.
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