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- W608916452 abstract "How to Mind-Read Your Customers is about using the principles of behavioural psychology to master the art of salesmanship, improve customer relations, and increase the effectiveness of sales and marketing efforts. Based on a popular training programme of the same name, this book is written in a distinguished and non-hyperbolic tone. It clearly explains how the Big Five Traits of human personality and behaviour influence buying decisions, and provides a specific blueprint readers can use to improve their fundamental skills in these areas. With its premise that you will succeed more if you evaluate yourself on your professionalism rather than your income, the book should generate controversy." @default.
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- W608916452 date "2001-02-15" @default.
- W608916452 modified "2023-09-24" @default.
- W608916452 title "How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships" @default.
- W608916452 hasPublicationYear "2001" @default.
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