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• W609082015 abstract "In producing two instructional television modules on organizational communication for the basic communication theory course at Cornell University, an instructional development strategy was used that emphasized the student as a source of formative information. Drawing from the instructional development literature on formative evaluation procedures, a decision-making model was developed for low-budget instructional television projects. slogan, The Student as CoProducer, was chosen for the model to reflect an emphasis on student input at every step in the development process. Students from the author’s discussion sections were used as a source of internal, external, and contextual information relevant to decision-making. Greatest emphasis was placed on involving the students in the actual creation of for the modules. Students were asked to write short scripts on various organizational communication topics. Tte scripts were then used as prototypes, to be acted out in class and crit­ icized by the students. Such a procedure allows the ITV producer to get an indication of what production strategies and approaches are most appealing to the target audience. Even if the student-created content is not used in the final production (most of it was not in Organizational Communication), the scripts carry with them a built-in measure of program appeal. unit, Organizational Communication, consists of two video modules, each about twenty-five minutes in length, and suggestions for utilization of the modules in a multi-media format incorporating cognate reading, classroom discussion, and role-play exercises. first module presents organizations as systems of roles and discusses in detail the process of role taking and the types of role conflicts. second module includes examples of the flow of information in organiza­ tions— upward, downward, and horizontally— along with basic material on communication networks, leadership, and organizational climate. modules are available for viewing through Dr. Jack A. Barwind, Department of Communication Arts, Mann Hall, Cornell University, Ithaca, New York 14850." @default.
• W609082015 created "2016-06-24" @default.
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• W609082015 date "1974-08-01" @default.
• W609082015 modified "2023-09-24" @default.
• W609082015 title "PRODUCTION OF AN INSTRUCTIONAL TELEVISION UNIT ON ORGANIZATIONAL COMMUNICATION WITH EMPHASIS ON THE STUDENT AS A SOURCE OF FORMATIVE INFORMATION" @default.
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