Matches in SemOpenAlex for { <https://semopenalex.org/work/W609377113> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W609377113 abstract "This paper offers a new approach for measuring company’s marketing effectiveness and in this way enabling the organisation to embark more effectively on its strategic marketing planning. The article presents an index-MEI (or Marketing Effectiveness Index) that could be also useful in identifying the strengths and weaknesses of the marketing division and could facilitate the comparison of company’s marketing effectiveness vis-a-vis competitors and/or the relevant industry or sector." @default.
- W609377113 created "2016-06-24" @default.
- W609377113 creator A5005510321 @default.
- W609377113 creator A5044772774 @default.
- W609377113 creator A5077769263 @default.
- W609377113 date "2014-11-06" @default.
- W609377113 modified "2023-09-26" @default.
- W609377113 title "Marketing Effectiveness Index (MEI) -Tool for Strategic Marketing Planning" @default.
- W609377113 cites W2002812913 @default.
- W609377113 cites W2137721953 @default.
- W609377113 cites W4206618734 @default.
- W609377113 cites W4236324217 @default.
- W609377113 doi "https://doi.org/10.1007/978-3-319-13248-8_98" @default.
- W609377113 hasPublicationYear "2014" @default.
- W609377113 type Work @default.
- W609377113 sameAs 609377113 @default.
- W609377113 citedByCount "2" @default.
- W609377113 crossrefType "book-chapter" @default.
- W609377113 hasAuthorship W609377113A5005510321 @default.
- W609377113 hasAuthorship W609377113A5044772774 @default.
- W609377113 hasAuthorship W609377113A5077769263 @default.
- W609377113 hasConcept C111472728 @default.
- W609377113 hasConcept C127576917 @default.
- W609377113 hasConcept C136764020 @default.
- W609377113 hasConcept C138885662 @default.
- W609377113 hasConcept C144133560 @default.
- W609377113 hasConcept C146937435 @default.
- W609377113 hasConcept C162853370 @default.
- W609377113 hasConcept C192975520 @default.
- W609377113 hasConcept C195094911 @default.
- W609377113 hasConcept C2777382242 @default.
- W609377113 hasConcept C39453970 @default.
- W609377113 hasConcept C41008148 @default.
- W609377113 hasConcept C48243021 @default.
- W609377113 hasConcept C48891531 @default.
- W609377113 hasConcept C63882131 @default.
- W609377113 hasConcept C93032411 @default.
- W609377113 hasConcept C98495876 @default.
- W609377113 hasConcept C98716237 @default.
- W609377113 hasConceptScore W609377113C111472728 @default.
- W609377113 hasConceptScore W609377113C127576917 @default.
- W609377113 hasConceptScore W609377113C136764020 @default.
- W609377113 hasConceptScore W609377113C138885662 @default.
- W609377113 hasConceptScore W609377113C144133560 @default.
- W609377113 hasConceptScore W609377113C146937435 @default.
- W609377113 hasConceptScore W609377113C162853370 @default.
- W609377113 hasConceptScore W609377113C192975520 @default.
- W609377113 hasConceptScore W609377113C195094911 @default.
- W609377113 hasConceptScore W609377113C2777382242 @default.
- W609377113 hasConceptScore W609377113C39453970 @default.
- W609377113 hasConceptScore W609377113C41008148 @default.
- W609377113 hasConceptScore W609377113C48243021 @default.
- W609377113 hasConceptScore W609377113C48891531 @default.
- W609377113 hasConceptScore W609377113C63882131 @default.
- W609377113 hasConceptScore W609377113C93032411 @default.
- W609377113 hasConceptScore W609377113C98495876 @default.
- W609377113 hasConceptScore W609377113C98716237 @default.
- W609377113 hasLocation W6093771131 @default.
- W609377113 hasOpenAccess W609377113 @default.
- W609377113 hasPrimaryLocation W6093771131 @default.
- W609377113 hasRelatedWork W1512955197 @default.
- W609377113 hasRelatedWork W1546172707 @default.
- W609377113 hasRelatedWork W1652400628 @default.
- W609377113 hasRelatedWork W1978914633 @default.
- W609377113 hasRelatedWork W1994702557 @default.
- W609377113 hasRelatedWork W2057382397 @default.
- W609377113 hasRelatedWork W2182766882 @default.
- W609377113 hasRelatedWork W2201023461 @default.
- W609377113 hasRelatedWork W2343604420 @default.
- W609377113 hasRelatedWork W2359241706 @default.
- W609377113 hasRelatedWork W2571669545 @default.
- W609377113 hasRelatedWork W2782030475 @default.
- W609377113 hasRelatedWork W2914309236 @default.
- W609377113 hasRelatedWork W2973850292 @default.
- W609377113 hasRelatedWork W3135929805 @default.
- W609377113 hasRelatedWork W3181234184 @default.
- W609377113 hasRelatedWork W333630203 @default.
- W609377113 hasRelatedWork W372070118 @default.
- W609377113 hasRelatedWork W652494221 @default.
- W609377113 hasRelatedWork W1860715324 @default.
- W609377113 isParatext "false" @default.
- W609377113 isRetracted "false" @default.
- W609377113 magId "609377113" @default.
- W609377113 workType "book-chapter" @default.