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- W609948188 abstract "By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising." @default.
- W609948188 created "2016-06-24" @default.
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- W609948188 date "1992-12-01" @default.
- W609948188 modified "2023-09-24" @default.
- W609948188 title "A Study in Eighteenth-Century Advertising Methods: The Anodyne Necklace" @default.
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