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• W610224099 abstract "In multiple contexts, people tend to be influenced in their actions by their direct surroundings. Thisassumption is applicable to chronic processes, as well as to acute common situations in which weinteract with other people or consume goods. In general, people appreciate a certain level offreedom and independence in several areas of life. If this condition of free choice and moving is notprovided, considerable emotional and behavioral reactions can be expected among human beingswho face a certain level of restriction. The personal constitution in terms of stable characteristics ofthe person may regulate how this reaction manifests.The present study deals with the influence of environmental restrictions on consumer reactionswithin an experimental setting. Participants were assigned to two different conditions ofconfinement: confinement in space created by fellow participants and furniture, and confinementwhich was generated by disturbance through noise in an experimental setting.It was examined how people display reactant behavior as a response to the restrictions they faced.In the given conditions, individuals were provided the possibility to choose nutritional products ontheir own. The assumption was that people would engage in a more exotic, individual, or variedproduct choice in situations of high confinement and disturbance as a means to regain personalfreedom. It was hypothesized that the feeling of “freedom”, or relieving oneself from confinement,is obtained by an altered choice of products.The results showed that spatial confinement was indeed evoking a feeling of being restricted, whileauditory confinement showed to be not that effective. Participants in spatially confining conditionstended to choose a higher number of products, while it was not empirically significant that a moreexotic product choice was a result of a confining surrounding. Moreover, people in conditions ofhigh spatial confinement perceived less pleasure and dominance than their counterparts with morespace available, while auditory confinement had the effect that arousal levels were higher for peoplewho listened to relaxing music than for those confronted with disturbing noises. Above that, peoplewith a highly reactant personality perceived less pleasure when lingering in a condition of highspatial confinement, as opposed to people who generally act less reactant. Future research shouldfurther concentrate on customers´personality traits and different kinds of atmosphericalconfinement." @default.
• W610224099 created "2016-06-24" @default.
• W610224099 creator A5056120618 @default.
• W610224099 date "2015-01-01" @default.
• W610224099 modified "2023-09-27" @default.
• W610224099 title "How spatial and auditory confinement evokes the consumer's need for variety : the influence of environmental and personal factors on product choice" @default.
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