Matches in SemOpenAlex for { <https://semopenalex.org/work/W611565614> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W611565614 abstract "As people are physically interacting with a broad range of (technological) products on a daily basis, the question comes up in what way this interaction is affecting the consumer–product relationship and how people evaluate products after performing gestures with them. Therefore, on the basis of prior indications, the purpose of this study was to gain new insights in the effects of meaningful gestures with anthropomorphized objects. A particular focus was thereby laid on the topic of gender by researching whether men and women respond differently when performing affectionate gestures with products that hold either masculine or feminine human features.For this reason an online pre-test, validating stimuli, and an experiment with a 2 x 3 between-subject design were set up. 145 respondents took part in the study by performing an affectionate gesture with a product that contained either masculine or feminine human features, or no anthropomorphic features at all. After reporting their product evaluations on a questionnaire asking about the three constructs of purchase intention, product attitude and emotional attachment, a number of interesting findings came to the surface.Among other things, it was found that consumers indicated higher levels of product attitude and emotional attachment when human traits were displayed on the object. The experiment further revealed that especially women responded with high ratings of product attitude when feminine features were present. Additionally, particularly feminine features were proven to induce the highest ratings when measuring the concept of emotional attachment. All in all can be declared that this study was able to bring new knowledge and applications to the economic and scientific field by revealing gender differences in affectionate consumer-product interactions." @default.
- W611565614 created "2016-06-24" @default.
- W611565614 creator A5036706404 @default.
- W611565614 date "2015-01-01" @default.
- W611565614 modified "2023-09-27" @default.
- W611565614 title "Human featueres and affectionate gestures : the influence of gender on product interactions and evaluations" @default.
- W611565614 hasPublicationYear "2015" @default.
- W611565614 type Work @default.
- W611565614 sameAs 611565614 @default.
- W611565614 citedByCount "0" @default.
- W611565614 crossrefType "dissertation" @default.
- W611565614 hasAuthorship W611565614A5036706404 @default.
- W611565614 hasConcept C154945302 @default.
- W611565614 hasConcept C15744967 @default.
- W611565614 hasConcept C177264268 @default.
- W611565614 hasConcept C180747234 @default.
- W611565614 hasConcept C199360897 @default.
- W611565614 hasConcept C207347870 @default.
- W611565614 hasConcept C2524010 @default.
- W611565614 hasConcept C2781238097 @default.
- W611565614 hasConcept C33923547 @default.
- W611565614 hasConcept C41008148 @default.
- W611565614 hasConcept C77805123 @default.
- W611565614 hasConcept C90673727 @default.
- W611565614 hasConceptScore W611565614C154945302 @default.
- W611565614 hasConceptScore W611565614C15744967 @default.
- W611565614 hasConceptScore W611565614C177264268 @default.
- W611565614 hasConceptScore W611565614C180747234 @default.
- W611565614 hasConceptScore W611565614C199360897 @default.
- W611565614 hasConceptScore W611565614C207347870 @default.
- W611565614 hasConceptScore W611565614C2524010 @default.
- W611565614 hasConceptScore W611565614C2781238097 @default.
- W611565614 hasConceptScore W611565614C33923547 @default.
- W611565614 hasConceptScore W611565614C41008148 @default.
- W611565614 hasConceptScore W611565614C77805123 @default.
- W611565614 hasConceptScore W611565614C90673727 @default.
- W611565614 hasLocation W6115656141 @default.
- W611565614 hasOpenAccess W611565614 @default.
- W611565614 hasPrimaryLocation W6115656141 @default.
- W611565614 hasRelatedWork W1605943927 @default.
- W611565614 hasRelatedWork W1953010803 @default.
- W611565614 hasRelatedWork W1964512854 @default.
- W611565614 hasRelatedWork W1997232518 @default.
- W611565614 hasRelatedWork W2048773432 @default.
- W611565614 hasRelatedWork W2074554801 @default.
- W611565614 hasRelatedWork W2289677490 @default.
- W611565614 hasRelatedWork W2333448364 @default.
- W611565614 hasRelatedWork W2402770902 @default.
- W611565614 hasRelatedWork W2560841687 @default.
- W611565614 hasRelatedWork W2587444690 @default.
- W611565614 hasRelatedWork W2593937586 @default.
- W611565614 hasRelatedWork W2609580779 @default.
- W611565614 hasRelatedWork W2763413213 @default.
- W611565614 hasRelatedWork W2801538889 @default.
- W611565614 hasRelatedWork W2808553245 @default.
- W611565614 hasRelatedWork W3003885336 @default.
- W611565614 hasRelatedWork W3121121052 @default.
- W611565614 hasRelatedWork W3132229767 @default.
- W611565614 hasRelatedWork W3154300939 @default.
- W611565614 isParatext "false" @default.
- W611565614 isRetracted "false" @default.
- W611565614 magId "611565614" @default.
- W611565614 workType "dissertation" @default.