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- W612543311 abstract "Over the last few years there has been an awakening of interest within the transport profession in techniques which have been widely used within market research, at least partly because of lack of confidence in the traditional models and a greater awareness of their practical restrictions. Although the two fields have very different traditions of data collection and analysis, there are sufficient points of common interest to make a reconciliation worthwhile. A particular subject of interest concerns the use of data obtained in response to hypothetical questions. For instance, a respondent may be confronted with hypothetical new product with certain defined attributes and then ask how one would rate such a product relative to the current market. A central concern about such questions is that the respondent may simply not be able to carry out the task in any way corresponding to his normal choice process and even though he may well give an answer it may constitute misleading data. Such concern underlies the traditional economic view—which has been carried across into econometric modeling—that the only legitimate choice data is that where a real choice has actually been made, typically in the context of the market. However, this view was formulated at a time when demand analysis was carried out at a much more aggregate level than has focused attention on individuals’ choice sets; once the importance of these is admitted, the insistence on revealed preference data seems less well-founded. The objective of this paper is to set out some of the crucial issues in this debate. In passing, the paper will refer to some place of work being carried out in order to investigate the compatibility between these two types of data." @default.
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- W612543311 date "1983-01-01" @default.
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- W612543311 title "Stated Preference Techniques for the Analysis of Transport Behavior" @default.
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