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- W612806970 abstract "Contents: Preface Introduction The loss of rationality A passion for deals The sense of possession An embarrassment of riches Sunk costs and re-emerging costs Divide and rule Money games Ulysses, the Sirens and the challenge of self control Mind games Conclusions: seize the moment Bibliography Index." @default.
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- W612806970 date "2013-09-02" @default.
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- W612806970 title "The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy" @default.
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