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- W613648506 abstract "Chapter 1 1. In Defense of Social Influence and Social Marketers Chapter 2 2. Social Psychology: Understanding Human Behavior and Social Influence Chapter 3 3. Social Influence Models Chapter 4 4. Identifying and Targeting Those You Want to Influence Chapter 5 5. The Individual in a Mass-Mediated World Chapter 6 6. Propaganda Strategies Chapter 7 7. Propaganda Tactics and Principles Part 8 Appendix A: The Personality Strength (PS) Scale and Weighting Part 9 Appendix B: Goebbels's Propaganda Machine Part 10 References Part 11 Index Part 12 About the Authors" @default.
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- W613648506 date "2003-10-14" @default.
- W613648506 modified "2023-09-27" @default.
- W613648506 title "Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda" @default.
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