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- W613891107 abstract "The measures managers use to evaluate strategic alliance outcomes differ among firms, among alliances a given firm participates in, and even among managers within the same firm assessing the same alliance. No single theoretical perspective is independently sufficient to explain the measures practicing managers use to evaluate strategic alliance outcomes." @default.
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- W613891107 date "2014-12-15" @default.
- W613891107 modified "2023-10-08" @default.
- W613891107 title "Strategic Alliance Evaluation: Comparing Theoretical Prescriptions and Managerial Practice" @default.
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- W613891107 doi "https://doi.org/10.1007/978-3-319-13078-1_85" @default.
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