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- W614185004 abstract "Road safety measures are evolutionary in their development. The strategy of improving road user behaviour is the oldest road safety strategy and many of the large scale behaviour change measures have been both the least effective and the most resistant to radical change. Nevertheless, four emerging trends have been identified. 1) Behavioural measures are being better targetted at specific problems identified through detailed accident analysis and are being increasingly based on established psychological principles. 2) the powerful strategy of exposure control is being examined more openly and is enriching the range of countermeasure options. 3) Individual measures are being used less in isolation and more as part of an integrated programmatic approach to specific problems. Simultaneously, the safety impact of other areas of social planning is beginning to be considered. 4) Technological developments are holding out promise, not only as a way of overcoming resource constraints but as potential breakthroughs on particularly difficult behaviour change problems. Some of these trends have emerged further than others and many a step backward is likely between further forward thrusts. Nevertheless, the most promising sign is an increasing willingness for people involved in the administration of behaviour based road safety programs to subject their programs to critical evaluation, to discuss constructively their thinking and to engage in strategic planning." @default.
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- W614185004 date "1988-06-01" @default.
- W614185004 modified "2023-09-26" @default.
- W614185004 title "New approaches to road safety: human factors" @default.
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