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- W6141890 endingPage "38" @default.
- W6141890 startingPage "22" @default.
- W6141890 abstract "A prolific stream of research has demonstrated the unique potential of sports sponsorship to contribute to corporate image and to influence audiences around the world. Meanwhile, the concept of corporate social responsibility (CSR) has increasingly been identified in the literature for its potential to deliver a degree of competitive advantage. This paper builds on both these theoretical fields to develop a conceptual framework linking the effectiveness of sports sponsorship with the sponsors' CSR commitment to both employees and consumers." @default.
- W6141890 created "2016-06-24" @default.
- W6141890 creator A5081525191 @default.
- W6141890 creator A5083402213 @default.
- W6141890 date "2011-07-01" @default.
- W6141890 modified "2023-09-30" @default.
- W6141890 title "Sponsorship and CSR: is there a link? A conceptual framework" @default.
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