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- W614633090 abstract "Ontario's new 407 Express Toll Route has introduced new concepts and technology for tolling into the Greater Toronto Area marketplace. A finely tuned marketing plan spread the message to attract travelers to the highway and to educate them about the technology. For the road to be a success, the customers had to be convinced to obtain a transponder. Where the marketing plan left off is where the customer service plan began. Most highways are designed to accommodate traffic; toll highway 407 was designed to attract customers. On 407, customer service excellence is a way of life." @default.
- W614633090 created "2016-06-24" @default.
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- W614633090 date "1997-01-01" @default.
- W614633090 modified "2023-09-22" @default.
- W614633090 title "TOLL HIGHWAY 407 OPERATIONS CUSTOMER SERVICE EXCELLENCE - THE KEY TO SUSTAINABLE SUCCESS" @default.
- W614633090 hasPublicationYear "1997" @default.
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