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- W615012504 abstract "The proportion of children involved in road accidents is higher than for most other age groups. Two methods of trying to reduce accidents are to inform children via publicity or to educate them in how to use the roads safely. The various aspects of designing teaching and publicity materials for children are examined: (1) the theme should be specific rather than general, relevant for and comprehensible to the age group for which the material is intended; (2) the treatment. A choice may have to be made between negative and positive communications. The adults presenting the materials may have particular preferences. The popularity of strip as opposed to that of a single picture must be taken into account; (3) the wording. Methods of measuring readability and comprehension have been devised. The lettering must be selected according to age groups. Oral commentaries could be improved by use of short words, simple sentences and by avoiding technical terms; (4) the picture. Illustrations can increase comprehension but give rise to understanding problems, as children do not always make the inferences that adults make. Pictorial illustrations should be attractive. (TRRL)" @default.
- W615012504 created "2016-06-24" @default.
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- W615012504 date "1981-01-01" @default.
- W615012504 modified "2023-09-27" @default.
- W615012504 title "DESIGNING ROAD SAFETY TEACHING AND PUBLICITY MATERIALS FOR CHILDREN" @default.
- W615012504 hasPublicationYear "1981" @default.
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