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- W61509370 abstract "There was in recent years a rapid transformation of the virtual environment that outlined the so-called New Economy, supporting the phenomenon of the Social Networks that allows and encourages the collaborative creation of content from its users or visitors participating. This new model has spread across the network quickly, marking a new era of virtual interactions called “Web 2.0. In this new scenario the user not only interacts with others and falls either into a group reference or a tribe of people interconnected network over the Internet, as he also be the principal creator of content to portals or websites now permeated of external imputs and no longer restricted to content created from the inside out. We understand how co-creation of content on the Internet through Social Networks may impact the company's results from the point of view of customer loyalty in the long run, or how it impacts the lifetime of a customer to the company and the resulting cash flow provided by the client over time. Therefore, the co-creation applied to the content of a website can be seen as a critical success factor of determing the CLV of a dotcom? We will assess the extent to which the introduction of a Social Network, contextualized to the contents of an Internet website, provides greater user engagement, stimulates the development of collaborative content created by users themselves on the platform of the website, makes possible the practice of higher profits from the broadcast advertising and how this impacts the CLV obtained by such companies." @default.
- W61509370 created "2016-06-24" @default.
- W61509370 creator A5050162287 @default.
- W61509370 date "2009-12-17" @default.
- W61509370 modified "2023-09-26" @default.
- W61509370 title "Co-criação como fator crítico de sucesso para obtenção de CLV por meio de receita publicitária em redes sociais na internet no Brasil" @default.
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