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- W615110178 abstract "This article explains the marketing campaign begun by the Baton Rouge Metropolitan Airport in Louisiana in an attempt to maintain inflated customer levels from those displaced from that airport's rival, the Louis Armstrong New Orleans International Airport that was incapacitated by Hurricane Katrina. The airport increased its passenger load by 108 percent from September of 2004 to 2005, with part of the increase of 638,709 passengers in 2004 to over 1.2 million in 2005. Much of the advertising aimed at maintaining this increase has attempted to show that the Baton Rouge Airport does not necessarily have higher fares than its peer in New Orleans, which is a common perception among the residents of New Orleans. The airport has taken out radio, billboard, and television commercials to such ends." @default.
- W615110178 created "2016-06-24" @default.
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- W615110178 date "2006-11-01" @default.
- W615110178 modified "2023-09-26" @default.
- W615110178 title "To Market to Market: Baton Route is Pulling Out the Stops in a Marketing Drive Aimed at Keeping a Traffic Windfall" @default.
- W615110178 hasPublicationYear "2006" @default.
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