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- W615832252 abstract "随着经济的发展，越来越多的城市希望以最快的步伐让自己在世界上”走出去“．同时也期望以足够的引力将外界力量“请进来“。而在与外界交流的过程中．一个形象模糊的城市就像一个人长着空白五官，让人难以记忆与关注。因此城市的形象塑造已成当务之急，此次上海市领导用系列广告的形式展开城市形象推广，正是应时而需。然而也正是在这样一种全新的传播形势下，对城市形象广告也相应的提出了更高的要求。" @default.
- W615832252 created "2016-06-24" @default.
- W615832252 creator A5087480070 @default.
- W615832252 date "2007-01-01" @default.
- W615832252 modified "2023-09-23" @default.
- W615832252 title "解读城市形象广告中的公关意识——兼评上海城市形象广告《姚明篇》" @default.
- W615832252 hasPublicationYear "2007" @default.
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