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- W617048947 abstract "Foreword xi Introduction Our Story xiii Contributors xix Overview How to Navigate this Book 1 PART 1: Understanding the Growth Drivers 5 1 The Growth Challenge 7 2 How Marketing Drives Growth 37 3 Transforming Marketing Capabilities 71 PART 2: How to Transform Marketing Capabilities to Drive Growth 101 4 Defi ning a Marketing Capability Strategy 103 5 Developing Solutions (Processes and Skills) 133 6 Developing Solutions (Organization, People and Culture) 165 7 Driving Embedding 199 PART 3: Sustaining Growth in Practice 227 8 Measuring Impact 229 9 Mobilizing Capability Resources 255 10 The Future Growth Journey 277 Index 287" @default.
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- W617048947 date "2011-11-09" @default.
- W617048947 modified "2023-09-27" @default.
- W617048947 title "The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities" @default.
- W617048947 hasPublicationYear "2011" @default.
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