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- W617919198 abstract "Gunumuz rekabetci ortaminda, musterilerle iliski kurmak, gelistirmek, yonetmek, surdurmek ve bu iliskileri kontrol etmek amaciyla uygulanan Musteri Iliskileri Yonetimi (MIY), onem kazanmaya devam etmektedir. Konaklama isletmeleri, MIY ile basarili musteri stratejileri gelistirme, musteri degeri yaratma, musteri sadakati olusturma ve kârliligi artirma gibi onemli faydalar saglayabilmektedir. Bugune kadar konaklama sektorunde MIY ile ilgili yapilan arastirmalarin cogunlugunun buyuk ve zincir otel isletmeleri uzerine yapilmis olmasi; konunun farkli olcek ve turdeki otel isletmeleri acisindan degerlendirilmesinde bir eksikligin olduguna isaret etmektedir. Bu arastirmada, Alacati’daki (Cesme) 15 kucuk konaklama isletmesinin yoneticileri ile MIY uygulamalari uzerine yapilan yari yapilandirilmis derinlemesine mulakatlarin bulgulari icerik analizine tabi tutulmustur. Bulgular, isletmelerin MIY’in oneminin ve yararlarinin bilincinde olduklarini gostermektedir. Arastirmanin onemli sonuclarindan biri, kucuk konaklama isletmelerinin uyguladiklari MIY’in teknoloji destekli boyutundan cok hizmet boyutuna odaklandigi seklindedir. Isletmelerin musteri memnuniyeti ve musteri sadakati yaratmadaki basarilari, MIY’deki yetkinliklerini gostermektedir." @default.
- W617919198 created "2016-06-24" @default.
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- W617919198 date "2015-06-08" @default.
- W617919198 modified "2023-10-17" @default.
- W617919198 title "Küçük Konaklama İşletmelerinde Müşteri İlişkileri Yönetimi: Alaçatı Örneği" @default.
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