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- W618017827 abstract "Foreword Preface Part I: Introduction 1.The Great Divide Between Customers and Retailers Part II: Strategies 2. De-Coupled Supply Chains 3. Partially Extended Supply Chains 4. Fully Extended Supply Chains 5. Centralized Extended Supply Chains Part III: Transforming the Supply 6. Strategy Meshing Operational and Marketing Goals 7: Marketing Tapping Customers' Latent Desires 8: Supply Design How to Bridge the Last Mile 9: Information Technology Facilitating Learning and Streamlining Transactions 10. The Future of the Extended Supply Chain" @default.
- W618017827 created "2016-06-24" @default.
- W618017827 date "2005-01-01" @default.
- W618017827 modified "2023-09-25" @default.
- W618017827 title "Extending the supply chain: how cutting-edge companies bridge the critical last mile into customers' homes" @default.
- W618017827 doi "https://doi.org/10.5860/choice.42-2901" @default.
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