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- W618693277 abstract "1. Philosophy and Process 2. Information Management 3. Risk Assessment 4. Small Firm Internal Competence 5. Market Positioning and Competitive Advantage 6. Marketing Planning 7. Product Management and Innovation 8. Promotion 9. Pricing and Distribution 10. Information and Operations 11. Service Marketing 12. International Marketing" @default.
- W618693277 created "2016-06-24" @default.
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- W618693277 date "2014-01-01" @default.
- W618693277 modified "2023-09-23" @default.
- W618693277 title "Small Business Marketing" @default.
- W618693277 doi "https://doi.org/10.1007/978-1-137-32601-0" @default.
- W618693277 hasPublicationYear "2014" @default.
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