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- W618819076 abstract "Fear appeal communications are actually widely used even if the research in the field has not lead to a definite and clear conclusion on their efficacy. Many of the studies on the subject considered different areas of prevention, while this article is focused on the effects of frighten messages in road traffic messages prevention. Besides generating fear these messages produced also anxiety, disgust, depression and sense of guilt. Those side effects could really cause the so called boomerang effect. The most of the examined studies demonstrate a positive effect on attitudes toward road traffic, so that changing attitudes correspond to a greater level of fear. There are few studies, instead, analyzing the effectiveness of those messages on behavioral changes and their results are discordant." @default.
- W618819076 created "2016-06-24" @default.
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- W618819076 date "2008-01-01" @default.
- W618819076 modified "2023-09-27" @default.
- W618819076 title "Road Safety: Effects of Fear Appeals on Injury Prevention" @default.
- W618819076 hasPublicationYear "2008" @default.
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