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- W619098887 abstract "The aim of this thesis is to examine how brand-mix strategies are employed in the Swedish fashion industry, explicitly, how portfolios of private labels vis-a-vis manufacturer’s brands are used to ..." @default.
- W619098887 created "2016-06-24" @default.
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- W619098887 date "2003-01-01" @default.
- W619098887 modified "2023-09-27" @default.
- W619098887 title "Everyday Fashion : An Exploration of Brand-Mix Strategies in the Swedish Fashion-Retail Industry" @default.
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