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• W619208856 abstract "If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They're simply choosing which messages to tune in. Thanks to wireless technology, customers now have luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and ability to identify and market specifically to most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of most powerful and successful branding strategies in world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, the father of postmodern corporation and author of The Brand You 50 and In Search of Excellence, offers Peters Principles for wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter brand experience. * Christopher Locke, author of The and Gonzo Marketing, presents a Cluetrain Manifesto for Mobile Age. * Chet Huber, President of OnStar, describes how demand for in-vehicle services and information will change drivers' relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading Revolution and Competing for Future, discusses first priority of wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions new self-organized entertainment of flash mobs. Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines impact of social networking on mBranding strategy, and reveals Top Ten Secrets of Successful Mobile Advertising. In wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create truly remarkable experience that will keep customers' attention and win their loyalty." @default.
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• W619208856 date "2005-08-19" @default.
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• W619208856 title "Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age" @default.
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