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- W620203199 abstract "Overview of entrepreneurial strategies. Self-assessment, what career do I fit? Preparation for an entrepreneurial career. Where start-up ideas originate. Ideas with margin: differentiation and focus strategies. Ideas with margin: profit through lowest cost and focus. Breaking into a market. Sales presentation. Who will supply you? Franchising. Start up and growth through licensing. Acquisition finding and structuring. Financial resources: how much money will you need and how will you obtain it? The business plan. Will you be an entrepreneur?" @default.
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- W620203199 title "Entrepreneurial strategies : text and cases" @default.
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