Matches in SemOpenAlex for { <https://semopenalex.org/work/W620349655> ?p ?o ?g. }
Showing items 1 to 67 of
67
with 100 items per page.
- W620349655 abstract "Introduction. Part One. Convergence of Brand and Direct. Chapter 1. Why Convergence Marketing? Chapter 2. Getting to Convergence: With the Common Language of Respect. Chapter 3. Convergence at Last! Part Two. Measuring the Intention and Success: Process Tools and Practical Applications. Chapter 4. Accelerate and Drive: The Rosen Velocity Scale(t). Chapter 5. Sales Cycle and Customer Dialogue. Chapter 6. The Ask and the Offer. Chapter 7. Expected Value of the Individual. Chapter 8. Real-Time Accounting: Numbers That Will Set You Free. Chapter 9. The Brand-Interaction Accelerator. Part Three. Performance and Balance. Chapter 10. Zen and the Art of...The Motorcycle Story. Chapter 11. Case Studies. Chapter 12. The Last Word. Index." @default.
- W620349655 created "2016-06-24" @default.
- W620349655 creator A5004648186 @default.
- W620349655 creator A5004778535 @default.
- W620349655 date "2015-10-19" @default.
- W620349655 modified "2023-09-24" @default.
- W620349655 title "Convergence Marketing: Combining Brand and Direct for Unprecedented Profits" @default.
- W620349655 hasPublicationYear "2015" @default.
- W620349655 type Work @default.
- W620349655 sameAs 620349655 @default.
- W620349655 citedByCount "0" @default.
- W620349655 crossrefType "book" @default.
- W620349655 hasAuthorship W620349655A5004648186 @default.
- W620349655 hasAuthorship W620349655A5004778535 @default.
- W620349655 hasConcept C111919701 @default.
- W620349655 hasConcept C112698675 @default.
- W620349655 hasConcept C144133560 @default.
- W620349655 hasConcept C162324750 @default.
- W620349655 hasConcept C162853370 @default.
- W620349655 hasConcept C177264268 @default.
- W620349655 hasConcept C199360897 @default.
- W620349655 hasConcept C205971072 @default.
- W620349655 hasConcept C2777303404 @default.
- W620349655 hasConcept C41008148 @default.
- W620349655 hasConcept C50522688 @default.
- W620349655 hasConcept C57375061 @default.
- W620349655 hasConcept C98045186 @default.
- W620349655 hasConceptScore W620349655C111919701 @default.
- W620349655 hasConceptScore W620349655C112698675 @default.
- W620349655 hasConceptScore W620349655C144133560 @default.
- W620349655 hasConceptScore W620349655C162324750 @default.
- W620349655 hasConceptScore W620349655C162853370 @default.
- W620349655 hasConceptScore W620349655C177264268 @default.
- W620349655 hasConceptScore W620349655C199360897 @default.
- W620349655 hasConceptScore W620349655C205971072 @default.
- W620349655 hasConceptScore W620349655C2777303404 @default.
- W620349655 hasConceptScore W620349655C41008148 @default.
- W620349655 hasConceptScore W620349655C50522688 @default.
- W620349655 hasConceptScore W620349655C57375061 @default.
- W620349655 hasConceptScore W620349655C98045186 @default.
- W620349655 hasLocation W6203496551 @default.
- W620349655 hasOpenAccess W620349655 @default.
- W620349655 hasPrimaryLocation W6203496551 @default.
- W620349655 hasRelatedWork W1485266062 @default.
- W620349655 hasRelatedWork W1491030973 @default.
- W620349655 hasRelatedWork W1504038327 @default.
- W620349655 hasRelatedWork W1534608649 @default.
- W620349655 hasRelatedWork W1540170524 @default.
- W620349655 hasRelatedWork W1540348958 @default.
- W620349655 hasRelatedWork W1548630175 @default.
- W620349655 hasRelatedWork W1598151690 @default.
- W620349655 hasRelatedWork W207292104 @default.
- W620349655 hasRelatedWork W2477767425 @default.
- W620349655 hasRelatedWork W2883588469 @default.
- W620349655 hasRelatedWork W3208267845 @default.
- W620349655 hasRelatedWork W561158245 @default.
- W620349655 hasRelatedWork W582786229 @default.
- W620349655 hasRelatedWork W586902185 @default.
- W620349655 hasRelatedWork W597024224 @default.
- W620349655 hasRelatedWork W622471896 @default.
- W620349655 hasRelatedWork W635326130 @default.
- W620349655 hasRelatedWork W657750594 @default.
- W620349655 hasRelatedWork W659062287 @default.
- W620349655 isParatext "false" @default.
- W620349655 isRetracted "false" @default.
- W620349655 magId "620349655" @default.
- W620349655 workType "book" @default.