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- W620705461 abstract "Public Sector Marketing: What It Is Organization: Study the Structure Customer Service: Build the 'Launching Pad' Research: Use the Results Planning: Prevent 'Brush Fires' Promotion: Deliver a 'Karate Chop' Implementation: Conduct the Concert Evaluation: Report the Results The Payoff: A Gratifying Contribution Appendixes Index." @default.
- W620705461 created "2016-06-24" @default.
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- W620705461 date "1986-07-31" @default.
- W620705461 modified "2023-09-24" @default.
- W620705461 title "Public-Sector Marketing: A Guide for Practitioners" @default.
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