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- W621890008 abstract "Physical fitness is a growing area of consumer participation, thus marketing interest. This study investigates the nature of the market for products to support this activity by distinguishing among three market segments based on expenditures for products to support physical fitness activities. The results show the segments can be characterized in terms of their patterns of relatively passive and relatively active leisure pursuits, their attitudes, and their demographics and media habits." @default.
- W621890008 created "2016-06-24" @default.
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- W621890008 date "2014-10-15" @default.
- W621890008 modified "2023-10-14" @default.
- W621890008 title "The Market for Products to Support Physical Fitness Activities" @default.
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- W621890008 doi "https://doi.org/10.1007/978-3-319-11101-8_41" @default.
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