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- W622204306 abstract "PART ONE: THE PERSPECTIVE OF ANALYSIS The Nature of Communication Thoughts on the Mediated Communication Industry The Contexts of Reception The Social Action of Mediated Communication PART TWO: THE SEARCH FOR EFFECTS In Search of Effects Experimental Methods in Communication Research Survey and Ethnographic Methods in Mediated Communication Research Claims and Evidence PART THREE: AN ORGANIZING THEORY Accommodation Theory" @default.
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- W622204306 date "1988-11-01" @default.
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- W622204306 title "Mediated Communication: A Social Action Perspective" @default.
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