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- W623468574 abstract "SUBTITLE: BRITISH AIRWAYS IS USING THE POWER OF ITS BRAND TO SPREAD ITS NAME AND SERVICES AROUND THE WORLD VIA FRANCHISE AGREEMENTS: AS OTHER EUROPEAN CARRIERS TENTATIVELY FOLLOW SUIT, LOIS JONES EXPLORES THE BENEFITS AND PITFALLS INVOLVED." @default.
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- W623468574 date "1996-10-01" @default.
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- W623468574 title "KEEPING UP APPEARANCES" @default.
- W623468574 hasPublicationYear "1996" @default.
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