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- W623584087 abstract "Title: A diamond or rough stone? - Employer branding: The company´s image and attractiveness The first purpose of this study was to investigate differences in perception of the image of Lantmateriet as an employer of Engineering students and Employees. The second purpose of the study was to see whether there were differences in the perception of the image of an Ideal employer image and the image of Lantmateriet as an employer. The study was conducted through a questionnaire survey, with Engineering students and Employees at Lantmateriakademin as participants. A total of 102 people participated in the study; 55 Engineering students and 47 Employees. The measuring instrument was Employer Attractiveness Scale (EmpAt). The results showed four differences in perception of the image of an Ideal employer and the image of Lantmateriet as an employer for the dimensions of Social, Development, Interest and Economy. The results also showed a difference in the image of Lantmateriet as an employer among the groups Engineering students and Employees regarding Social dimension." @default.
- W623584087 created "2016-06-24" @default.
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- W623584087 date "2013-01-01" @default.
- W623584087 modified "2023-10-18" @default.
- W623584087 title "En diamant eller oslipad sten? - Employer branding: om företagsimage och attraktionskraft" @default.
- W623584087 hasPublicationYear "2013" @default.
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